BouncePath Marketing
What’s your story?
Everyone has a story to tell. Some of those stories are just too good to keep quiet about. And a great story always deserves to be shared.
We’re the storytellers – BouncePath Marketing. It’s our job to help you craft your story and communicate it to people who need to hear it – customers, prospects, referral sources, media, industry experts and employees. It’s just that simple.
So what’s your story? Make it good. Because –
You can’t contain a great story!
STRATEGY: Your story!
It all starts with a story. It’s what marketing is all about. Without a story, there is nothing to say.
Trust us – you have one too! What is it? Who needs to hear it? When do we tell it? How do we tell it?
Ask the storytellers – BouncePath knows.
With BouncePath, your story is the core of every marketing strategy. It’s what shapes marketing solutions that are strategic, creative and budget-conscious. It’s what builds brands and unveils leaders.
But is it the right story? Don’t worry – BouncePath ensures that every chapter of your story aligns with your business objectives and positively impacts your bottom line. Only then do we capitalize on market opportunities and generate desired results.
You can’t afford to contain your great story.
OUR SERVICES:
- Situation Assessment
- Key Message Creation
- Strategy Generation
- Solution Implementation
- Results Measured
BRAND & COLLATERAL: Stuff!
So, what does your story look like? It’s more than just words on paper. It has dimension – style.
Since every story is different, so is every brand. What color is it? What shape does it have? What size is it? What pictures tell the story? What words work best?
Ask the storytellers – BouncePath knows.
When a story becomes more than just words on paper, we call it a brand. It’s the personality of your story – the design. And it should reflect your unique company, products and services. BouncePath makes sure of it!
And when a brand transforms into many shapes and sizes, we call it collateral. BouncePath delivers marketing materials that tell your story and connect with the customers you want. It’s the only way to cultivate your business.
Tell your great story with impact. Any other way, just doesn’t make sense.
OUR SERVICES:
|
|
MEDIA: Get ink’d!
It’s about more than just press releases and ink. The media tells stories – good stories about companies just like yours.
Think about it. At the core of any media story is just that – a story. But at the core of a proactive media strategy is the right story. So, how does your right story get to the front page?
Ask the storytellers – BouncePath knows.
It’s our proactive and strategic approach to media relations that gets your story told. We put all our media tools (the tricks of the trade) to work for you. Yet, only when the right story is shared – accurately and consistently – do we consider it a job well done.
Do you hear the media buzz? When it’s a great story, you just can’t contain it.
OUR SERVICES:
|
|
EVENTS: Unforgettable!
An event brings your story to life. It gives it personality – energy! It’s more than just a date on the calendar. It’s your story in real life.
So if your story had a social calendar, what should be on it? A loud party or a sophisticated dinner? A boardroom session or an outdoor play date? How do you best tell your story?
Ask the storytellers – BouncePath knows.
Events are just stories without words. They come to life to create moments of opportunity for your company. Show appreciation or show-off your success or just show you know how. Regardless of the reason, it’s our job to make you look good.
BouncePath is event management perfected. It’s our symphony of planning and scheduling, production and delivery that cues the music and raises the lights to excellence. You can relax. Every detail is finely tuned and double-checked. Every chapter of your story is spot on.
You’ll be amazed when your great story comes to life.
OUR SERVICES:
|
|
CONSUMER: Your peeps!
Without consumers, where would you be? They, too, are part of your story.
A pleasant shopping experience makes a great story – every time. Happy consumers share their happy stories with family and friends. And so on and so on. So how do you keep shoppers happy? How do you make happy stories?
Ask the storytellers – BouncePath knows.
We, at BouncePath, are expert shoppers. For the most part, we are your ideal shopper. We know what consumers want. So, delivering marketing initiatives that drive traffic is second nature to us. We’ll not only get shoppers in the door, we’ll help tenants convert foot traffic to sales!
Happy shoppers just can’t contain their great stories!
OUR SERVICES:
|
|
STORYTELLERS: We’re magical!
We’re no Penn & Teller, but BouncePath uses marketing magic to tell your story. It’s more than sleight of hand or a twitch of the nose. We’re just good at it.
We believe you just can’t contain a great story.
Based in Atlanta, BouncePath is a dynamic union of storyteller extraordinaires Jenn Weyand and Gina Adkins. It’s our marketing and public relations know-how that generates results for some of real estate’s most reputable companies throughout the Southeast.
We’re respected for our integrity, quality work, creativity and dedication. But we thrive on challenges and opportunities. And we’re ready to work for you.
From day one, consider us an extension of your in-house marketing and management team. It’s how you get the biggest bang for your marketing buck. We align targeted marketing solutions with your overall business objectives to ensure that business is cultivated and success is achieved.
As former PR agency executives, industry marketers and sole proprietors, we’ve seen all the magic tricks. We know what works and what doesn’t. But most importantly, we know how to do a job well done.
Your story deserves to be told. Ask the storytellers – BouncePath knows.
OUR NAME: Curious?
So what’s the story behind our name? You don’t get it? Think about it –
BOUNCEWe generate marketing and media solutions that drive a “bounce” in your business.
PATHWe guide you down the right marketing and media path to achieve your business objectives.
That’s it!
CLIENTS: Favorite Stories!
We love to tell stories. It’s what we do. We tell the stories of some of real estate’s most respected companies throughout the Southeast.
OUR CLIENTS INCLUDE:
|
|
|
JENN’S STORY
NAME: My name is Jennifer, but call me Jenn. Never Jenny – tried it in 1st grade. It doesn’t work.
RESIDENCE: Marietta, Ga.
CAREER: A results-oriented marketing professional and expert storyteller.
APPROACH: As founding partner of BouncePath Marketing, I work hand-in-hand with our real estate clients to put the dynamic power of both marketing and media to work. I take your success to heart. It matters to me. Our marketing initiatives should deliver results that positively impact your bottom line. If they don’t, then I haven’t done my job.
STRENGTH: Marketing strategy and media relations.
PAST LIFE: In 1997, I quit my agency job and opened the doors of Weyand Communications. Yes, my parents thought I was crazy. Self-employed wasn’t sexy yet. Before then, Ketchum and Fleet Finance gave me my marketing foothold and valuable experience that still shapes the success of BouncePath.
COLLEGE: Texas Christian University (B.S. in Communications)
HOMETOWN: Marietta, Ga.
HIGH SCHOOL: The Walker School
FAVORITE RESTAURANT: Haven (Brookhaven)
FAVORITE FOOD: Tomatoes
FAVORITE COUNTRY: Bali
GINA’S STORY
NAME: My name is Regina, but it’s Gina for me. In kindergarten, the bad girl was Regina. She was always in the principal’s office. Ever since, it’s Gina.
RESIDENCE: Marietta, Ga.
CAREER: A passionate and creative marketing professional.
APPROACH: I listen closely to what our clients say and, more importantly, what they don’t say. I take a look at situations from different perspectives to understand all points-of-view. It’s how I generate the most effective results. I foster creative, big-picture concepts yet scrutinize every detail. Our clients should be memorable—that’s our job. When you’re happy—I’m happy! To me, it’s more than just a job.
STRENGTH: Creative concepting and event management.
PAST LIFE: In 1996, I headed to Atlanta with dreams of a career with the Atlanta Braves. With no batting average and little marketing experience, it was Ben Carter Properties/CNM Associates/Ben Carter Associates who saw my true marketing potential. Here, I climbed the ladder to eventually pioneer marketing initiatives. A move to Ronus Properties put me at their marketing helm until 2004. It was time for my own gig – insideOut marketing. It was a success story only to become an even greater one when I merged with BouncePath in 2006. Every page in this story afforded my great insight on life and business! For that, I am grateful.
COLLEGE: East Carolina University (B.S. in Marketing)
HOMETOWN: Burlington, NC
HIGH SCHOOL: Cummings High School (Go Cavaliers!)
FAVORITE FOOD: Pizza
FAVORITE COLOR: Orange
FAVORITE OUTDOOR ACTIVITY: Running
CONTACT: Our digits!
Are you ready to tell your story?
Connect with the storytellers – BouncePath.
|
GINA ADKINS |
JENN WEYAND |